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And then we have Telstra, whose "I am Australian" ad shows a proud company and country.
Again, all these ads feature warm fuzzies, or in Telstra's case, reflect the country through its people and a sense of patriotism.
Such ads are not offensive and actually tell you about a telco's products or services.
Former All Black Sean Fitzpatrick may be a god for many, but he has blundered and looks stupid in this unfunny ad that doesn't even mention one product or service of Telecom.
Fortunately, after the uproar, the company dumped the campaign.